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EDUCATIONAL BLOG
20

Years of experience

400+

Already organized prize games

No. 1

TECHNOLOGY

SEE

Regional coverage

EDUCATIONAL BLOG
20

Years of experience

400+

Already organized prize games

No. 1

TECHNOLOGY

SEE

Regional coverage

Where we make mistakes in the organization of the prize game

The first of the 3 most common mistakes
... is a missed opportunity to collect data.

The value of a prize game in marketing

The easier the participation, the higher the response and the number of registrants.

Where we make mistakes in the organization of the prize game

The first of the 3 most common mistakes
... is a missed opportunity to collect data.
What do we mean by that?

500
prize games organized so far

Let's show it with an example

Your prize game has ended and you are satisfied with the result:
You have the highest number of participations so far, great!
You managed to make the campaign profitable.
You spent a significant budget and as a measurable result you have ... the number of participants?

For next time our suggestion would be

With all the effort and expense you have invested, at least find out the following information from the customers 🕵️
How do they see your product?
Wwhat are the advantages of your product?

Objective possibilities

Raffles include the possibility to find out what exactly they think about the product. 

Ho to do it? Through a series of questions to customers using already existing mechanisms.

The value of a prize game in marketing

There are two key elements
which determine whether the sweepstakes campaign
be successful:
- Ease of participation
- Prize value 💲

23 years
of experience in field

The easier the participation...

The easier the participation, the higher the response and the number of registrants. The prize can be , a meeting with, for example, a famous football player or a gift certificate, but it primarily depends on the desired goals and target audience of each campaign.

Desirable item relevant to the brand's product or service

the key is to offer a desirable item relevant to the brand's product or service - as well as strike the right balance between price and the highest possible reward value experienced by the customer. 

How much the participant values the prize

The value of the prize is not determined by money, but by how much the participant values it. The association of the award with the brand increases the value of the award and emphasizes the value of the brand.

did you know?

Sale of prizes 

Did you know that a fifth of the winners sell their prize online? Next time, after the raffle, go straight to local pages (like ebay) and grab a good opportunity! 

Did you know?

Perception of rewards

Consolation prizes are of medium value for a third of the winners - "undesirable". Namely, motivation is their main reward and they do not see the consolation prize as valuable. 

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