
Where we make mistakes in the organization of the prize game
... is a missed opportunity to collect data.
The first of the 3 most common mistakes
... is a missed opportunity to collect data.
What do we mean by that?
Your prize game has ended and you are satisfied with the result:
You have the highest number of participations so far, great!
You managed to make the campaign profitable.
You spent a significant budget and as a measurable result you have ... the number of participants?
With all the effort and expense you have invested, at least find out the following information from the customers 🕵️
How do they see your product?
Wwhat are the advantages of your product?
Raffles include the possibility to find out what exactly they think about the product.
Ho to do it? Through a series of questions to customers using already existing mechanisms.
There are two key elements
which determine whether the sweepstakes campaign
be successful:
- Ease of participation
- Prize value 💲
The easier the participation, the higher the response and the number of registrants. The prize can be , a meeting with, for example, a famous football player or a gift certificate, but it primarily depends on the desired goals and target audience of each campaign.
the key is to offer a desirable item relevant to the brand's product or service - as well as strike the right balance between price and the highest possible reward value experienced by the customer.
The value of the prize is not determined by money, but by how much the participant values it. The association of the award with the brand increases the value of the award and emphasizes the value of the brand.
Did you know that a fifth of the winners sell their prize online? Next time, after the raffle, go straight to local pages (like ebay) and grab a good opportunity!
Consolation prizes are of medium value for a third of the winners - "undesirable". Namely, motivation is their main reward and they do not see the consolation prize as valuable.
These General Terms and Conditions (hereinafter: General Terms and Conditions) regulate...
The personal data protection policy regulates all principles and rules of personal data processing...
To improve your user experience when browsing the site, and to make it work properly...
1. The research.sparkprize.hr platform exists in two forms: as a website and as a mobile...
© 2019 All rights reserved. GELD DATA Ltd.
EU VAT: HR27972234767
Selska cesta 90A, 10000-Zagreb, Croatia